Courtney Richardson → OpenRouterDirector, Growth Marketing · a request for employment
Two hundred coupons bought a day of attention, and nobody measured what happened next.
MEASURED Baseline before the drop ran 2–27 messages a day from 1–13 authors.
Before asking, I measured your growth the way I would measure it in the job: from outside, in public, every count graded so you can check it rather than trust it. Here is what I found, what I would do about it, and the one number I would want to be judged on.
Three things I found
- 200 coupons cleared in about a minute and produced 68% of a channel's lifetime messages in one day — then decayed to baseline in four. MEASURED The measurement that would say whether that was acquisition or leakage was available and never made. INFERRED
- Your two support channels fail in opposite directions, so no single response-rate metric can see either one. A dashboard built on either alone reports this community as healthy. INFERRED
- Per-model usage data already renders and isn't in your sitemap. MEASURED Real proof of what gets built on each model, already constructed, invisible to crawlers — a sitemap change plus a template decision, not a publishing programme. INFERRED
The thesis
Your community can be activated on demand. Whether anything measures what happens next is not visible from outside, and nothing I could see ever reported what that activation produced. The instrument that would settle it — measurement, per channel and per cohort, of what people do after they arrive — is the same instrument the self-serve funnel needs at its top. Build it once and both motions read off the same number; build it twice and neither one is trusted.
INFERRED Whether you already measure this internally I cannot see; what I can see is that nothing public reports it.
Who is asking
I've run my own studio business end to end since 2014 — demand, pricing, delivery, and the retention that decides whether a client books again, all against a single P&L rather than two budgets defended separately. The room is smaller than yours by orders of magnitude and I won't pretend the scale transfers. What transfers is the reflex: an owner never gets handed a clean line between the work that wins a client and the work that keeps them. What I have and haven't done at your scale is in the plan, stated plainly.
How to read the claims
Every claim in the proposal, in the order it is made. Select a grade to see how much of the argument rests on each.
Reasoning on top of measurement. Can be wrong when the count is right.
A property of a platform, not of OpenRouter.
From a public source, quoted verbatim.
Counted firsthand. Method must be statable in one sentence.
- Claim 1, What I measured
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- Claim 29, The role shape
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- Claim 34, The plan
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- Claim 47, Context for the record
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- Claim 62, Sequencing and week one
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- Claim 64, Sequencing and week one
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- Claim 66, How I counted
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What I'd want to be judged on
Not community sentiment, and not reach. Cohort retention after activation, per channel, with the same funnel definition marketing and finance use. If that number doesn't move, the argument on this page was wrong, and you should be able to see it inside two quarters.
The ask
Every claim above carries the grade of its evidence, and the grades are what make it checkable against the sources instead of taken on trust. If the claims held up, the booking link goes to my calendar. If they didn't, I'd like to know where — that is the job.